FAQs

Every public relations firm offers different combinations of services, ranging from media strategies and press briefings to digital media, writing, editing, and digital/social/print marketing support.

And most PR firms work with companies across many industries, but not Ebeling Communications.

We provide full-service PR programs exclusively for commercial real estate industry clients, including:

• Press releases

• Media interviews

• Contributed articles / byline pieces

• Thought leadership opportunities

• Press briefings

• Press kits and media materials

• Copywriting and editing

• Speaking engagement & panelist placement

• Media events

• Crisis communications and issues management

Our CRE sector-specific clients benefit from our relationships with reporters at outlets like:

• Commercial Observer

• The Real Deal

• Bisnow

• GlobeSt

• Bloomberg Real Estate

• Wall Street Journal real estate desk

Yes, we’re always open to new collaborations and client partnerships nationwide.

We work with companies of all sizes, from local boutique firms to national and global organizations.

Ebeling Communications has exclusively served commercial real estate industry clients since 2007. Whether you’re a local multifamily developer or a Fortune 500 finance firm, we tailor PR strategies to meet your specific goals and resources.

The first step is a conversation. We’ll discuss your goals, review your current projects and then can recommend a PR strategy that aligns with your business.

If we don’t think we’re the right fit for the solutions you’re seeking, we’ll be upfront and may be able to help connect you to other resources. Contact us to schedule a call.

Our pricing is custom and tailored to your unique needs. Whether you’re looking for one-time press releases, ongoing media placements, or full-service PR support, we’ll create a plan that fits your goals and budget.

PR (Public Relations) is earned visibility. It comes through press releases, media coverage, interviews, and articles written by respected journalists and publications. Because it’s earned, PR carries higher credibility and validates your message by having independent third parties tell your story. For CRE professionals, this credibility can make the difference in winning new business and attracting investor equity sources.

PPC (Pay-Per-Click, or paid advertising) is paid placement. You pay for ads to appear in search results, social media, or digital platforms. PPC is fast, direct, and effective for promotion, but it doesn’t carry the same weight of credibility as PR.

In some cases, the two often work best together: PR builds trust and authority, while PPC boosts visibility and reach.

Ebeling Communications works with:

• Owners & Developers

• Brokerage Firms

• Investment & Finance Firms

• Architecture & Construction Firms

• Asset Managers

• Property Managers

• Consultants

• CRE Tech

If you’re a broker, owner, or business in commercial real estate or rental housing—or an affiliate service provider—contact us to start the conversation and see how our PR can strengthen your visibility and reputation.

The first step is a conversation. We’ll discuss your goals, review the details of your project, and recommend a PR strategy that aligns with your business.

Contact us to schedule a call and see how we can help amplify your real estate project and build your brand's credibility in the CRE industry.

Please note that media placement is subject to editorial discretion and acceptance and cannot be guaranteed.

Articles, interviews, events, podcast participation in high-authority publications and platforms improve your search rankings by generating backlinks and trusted mentions.

Beyond traditional SEO, consistent PR also trains AI-driven search tools (like ChatGPT, Google Gemini, and other answer engines to provide accurate, favorable summaries of your business, leadership, and projects. This ensures prospects find credible information about you quickly.

Reputation in commercial real estate is earned through consistency, visibility, and credibility. A focused PR strategy helps position you as a trusted voice in the market.

Here’s how to build it:

• Establish your story: Define your firm’s expertise, differentiators, and target audience.

• Share credible news: Issue professional press releases and statements about acquisitions, development milestones, leases, financing, and leadership updates.

• Earn media trust: Sharing fresh, insightful perspectives positions you as a go-to source for respected reporters across commercial real estate media.

• Show thought leadership: Contribute commentary, op-eds, podcasts, panelist and speaking engagements that showcase innovation and lived experience.

• Maintain visibility: Ensure earned media links and coverage strengthen your website’s authority across traditional and AI search engines.

Ebeling Communications helps owners, developers, brokers, investors, lenders, property managers, architects, construction firms, consultants and CRE Tech companies execute these steps.

Contact us to learn how a custom PR strategy can drive long-term results for your company.

Founder David Ebeling brings a personalized, relationship-driven approach to every PR program. Based in the Los Angeles area, with fully remote capabilities and flexible travel, we have the agility to integrate seamlessly with your team and operate with the same mindset as an internal team member. Our deep media connections enable us to deliver results faster, with streamlined communication and less back-and-forth than larger agencies. 

Because PR is specialized and depends heavily on relationships, client retention, reputation, and market cycles, survival to 25 years is rare—firms that do reach that milestone are likely exceptional in their discipline, adaptability, and reputation.

We measure impact through:

• Media placements in top-tier CRE publications

• Tangible business results like new client leads, investor interest, or faster lease-up of properties

• Increased visibility across search engines and AI-driven platforms

• Improved reputation and brand recognition among target audiences